Chanel is the latest big name to endorse the multi-billion pound mall development at Battersea Power Station and has just opened a new beauty and eyewear store there.

The company said the design of the store “pays homage to the legendary London landmark”, with the interior features having been customised “to showcase the heritage of the building”.

That means original columns that are visible and integrated into the design of the boutique, and a custom art deco-style luminaire that has been “created to celebrate the style of the building and illuminate the central make-up table”.

It’s a sizeable space and on entering, visitors will see the bespoke, interactive make-up table that’s flanked by fragrance and skincare on either side. The company said it “allows for a fluid Chanel discovery to meet the clients’ every need, including the Virtual Try On screens”.

These screens are a key part of the experience, allowing people to create virtual full looks from lips, eyes and nails. And if they want to dive deeper, for a private one-to-one makeup experience, there are also two make-up stations to the right of the boutique.

There’s also a dedicated Exclusives Corner, with sofa seating “for a more intimate consultation experience to highlight the boutique exclusivities, elevated ranges, and small leather goods”.

Additionally the boutique has an eyewear wall with 45 styles to try on. Eyewear has been a popular category for upscale retailers to combine with beauty.

Battersea Power Station, which reopened as a mall last autumn, has attracted an impressive line-up of big names. They include Mulberry, Paul Smith, Boss, Calvin Klein, Hackett, and Lacoste, as well as more affordable brands like Uniqlo, Levi’s and a raft of major sports brands.

And Chanel will be in strong company on the beauty front with dedicated stores for Aesop, Mac, Rituals, Space NK, and The Body Shop.

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