Pacsun announced on Thursday the appointment of Brie Olson, as chief executive officer, as Mike Relich retires as co-CEO.
In March, Olson, then Pacsun president and board member since May 2021, was appointed co-chief executive officer alongside Relich, as co-chief executive officer Alfred Chang stepped down after 17 years with the company. Relich will continue to serve on the Pacsun board of directors in a new role as vice chairman.
As part of the executive changes, Russell Bowers has equally been appointed chief operating officer. He will continue to serve as Pacsun chief financial officer, a position he has held since joining Pacsun in 2017, where he oversees finance, operations, and information technology functions.
Olson has been with Pacsun since 2006. Most recently, as co-CEO, she was responsible for leading Pacsun’s brand strategy, including spearheading the company’s latest collaboration with Formula 1 at the Miami Grand Prix, launching PS Reserve, opening new stores, and more.
During her tenure with Pacsun, Olson is also credited for introducing Pacsun’s first gender neutral collection, Colour Theory, and Pacsun’s entry into the Kids’ category with Pacsun Kids.
“I am excited to continue this adventure as the CEO of Pacsun, which is a cultural force on the forefront of fashion, music and sports,” said Olson.
“It is a privilege to work beside our talented team to bring the best brands, curated products and most innovative collaborations to our community of passionate young people around the world. I would like to thank Mike for his partnership and look forward to continuing to collaborate with him on the board.”
Relich added, “I am very proud to have helped position Pacsun as an industry leader and I look forward to continuing to work with the Pacsun team and Golden Gate Capital as vice chairman of the board. Brie is an exceptional leader and I am excited to watch the company continue to flourish with her at the helm.”
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