Fashion apparel retailer Express, Inc. announced on Tuesday the appointment of global fashion authority, Rachel Zoe, to the new strategic role of style mentor for the Express style editor program.
In this role, Zoe will consult with the brand on the expansion of its style editor program and work closely with the Express team, and her own network to attract new style editors and support those already in the program.
In particular, her knowledge will span personalized social media content, exclusive masterclass-style videos and more, as she helps to create recruiting tools and styling content only available to the Express styling community.
“Rachel’s fashion credibility, business acumen and incredible sense of style solidified her as one of the world’s most recognizable names in fashion. She has been an integral part of our brand the past two years, and one of our most successful partnerships of 2022, with over 40B media impressions,” said Sara Tervo, executive vice president and chief marketing officer.
“We are so pleased to be working with Rachel in this new role as we continue to grow our Express style editor program.”
The Express style editor program launched in July 2021 and offers fashion enthusiasts a way to style themselves and their clients, while earning a commission on sales of special seasonal assortments. To get there, style editors receive mentorship, coaching and skill-building programs to become the next generation of style experts.
Zoe first joined the program as lead stylist in November of 2021. In February, she was succeeded by Tan France.
“I’m thrilled to continue my relationship with Express as the brand’s new style mentor and look forward to helping grow the Express Styling Community by sharing my experience and fashion knowledge,” said Zoe.
“This program is unique because it gives aspiring stylists access to insider knowledge that is so beneficial to becoming experts in fashion and building a successful career in styling.”
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