Skechers announced on Wednesday the promotion of Richard Parker to managing director of the United Kingdom and Ireland.
In this role, he will replace Peter Youell, who has transitioned into an advisor role on special and key international projects with the company. Youell joined Sketchers in 2004, starting as a sales director and quickly being promoted to managing director of the United Kingdom & Ireland.
Likewise, Parker has been with the footwear company for more than two decades and has held nearly every position within the UK and Ireland sales division. He started as an area sales manager before handling key and national accounts including QVC and Amazon.
Most recently, he was the national sales manager for Skechers UK and Ireland where he helped grow the business to its leading position in the market today.
“As we look to drive growth across the UK in the coming years, we have promoted Skechers veteran Richard Parker to managing director of Skechers United Kingdom and Ireland,” said David Weinberg, chief operating officer of Skechers.
“We believe that with his varied experience, business acumen and success within the organization and market relationships, he will excel in his new role—one aptly served by Peter Youell for nearly 20 years. The energy and support Peter gave his team, creating a collaborative organization and developing each member’s strengths to all work, elevated the brand and helped establish a foundation for future successes.”
In 2022, Skechers celebrated its 30th anniversary. The company’s international business hit a new annual record of $7.4 billion, with the UK business acting as a key contributor.
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