Sam Edelman announced on Monday a new partnership with resale platform Archive, in a move that will see the Caleres-owned footwear brand enter the resale market for the first time.
Dubbed ‘ReLove’, the resale program will see Sam Edelman leverage sustainability and technology platform Archive’s resale know-how, creating a peer-to-peer system that allows customers to list their gently used Sam Edelman shoes to sell through the designated ReLove page on the brand’s website.
Once sold, the customer will be provided with a prepaid label to ship their pieces to the buyer. Customers can then choose between cash or a Sam Edelman credit as their form of payment.
“At Sam Edelman, we take pride in using the highest quality materials to design pieces that are made to last,” said Jesse Edelman, the company’s GM and SVP. “With ReLove, we can extend the life of our products while giving our customers another choice when buying our shoes.”
Sam Edelman is the third footwear brand to partner with Archive in the past six months, joining Sarah Flint and Ariat.
CEO and co-founder of Archive, Emily Gittins added, “We are excited to partner with Sam Edelman to introduce resale to the brand’s customers for the first time through the launch of the ReLove program. ReLove is custom designed to be an extension of the brand and to ensure that beloved Sam Edelman pieces can live multiple lives.”
In a bid to boost its profile, Sam Edelman launched a Fall/Winter 2022 campaign starring supermodel Naomi Campbell in September last year.
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